What is Slow Fashion?

There are countless terms in the field of sustainable fashion and it is easy to become overwhelmed; especially when some of them seem to be mixed together. So what exactly is “slow fashion” and how does it differ from sustainable fashion? We're here to break down this term for you and explain why slowing down fashion is vital for a fashion industry that leaves a lighter footprint on future generations. Simply put, slow fashion is the opposite of fast fashion. It encompasses an awareness and approach to fashion that carefully considers the processes and resources required to make clothing. Slow fashion advocates purchasing higher quality clothing that will last longer, and values ​​fair treatment of people, animals and the planet in the process.

Realistically, slow fashion and sustainable or ethical fashion have many similarities.

These are sibling movements and follow the same general rules. The main difference between slow fashion is that it focuses more specifically on reducing consumption and production; It's a return to the pre-fast fashion era of our grandparents, when clothing was a long-term investment rather than a hobby.

Some features of the slow fashion brand

• Made from high-quality, impact-resistant materials such as linen.

• The clothes are timeless rather than trendy.

• It is usually sold in smaller (local) stores rather than large chain businesses.

• The clothes produced and sold are locally sourced.

• There will be a small number of specific styles per collection, published two or at most three times a year, or a permanent collection without a season.

• It is often made to order to reduce unnecessary production.

Staple the slow brands!